Use relevant technologies in the Cognism Chrome Extension to see which tools companies use and identify the best-fit accounts.
This guide shows how to track the tools companies use while browsing with the Cognism Chrome Extension.
By highlighting technology matches in real time, you can quickly assess account fit, prioritise prospects, and tailor your outreach more effectively.
Before you start
Make sure that:
- The Cognism Chrome Extension is installed and pinned to your browser
- You are logged in to the extension
- Enable Everywhere is turned on in the extension settings
Relevant technologies only appear when the extension is active on a company website or LinkedIn page.
How to set your relevant technologies
You need to select the technologies you want to track before using this feature, and only Admins can do this.
- Open the Cognism Web App
- Click the Settings menu item on the left side navigation
- Open Technographics
- Search for or select the technologies that matter to your sales process
- Save your changes
You can update this list at any time.
Viewing relevant technologies on company websites
When you visit a company website, the extension checks whether the company uses any of your selected technologies.
- Open a company website in Google Chrome
- Open the Cognism Chrome Extension if it does not open automatically
- View the Relevant technologies section in the company panel
If a match is found, the technology appears as active. If no match is found, the technology does not display.
Viewing relevant technologies on LinkedIn
You can also see relevant technologies while browsing LinkedIn.
- Open a LinkedIn company page
- Open the Cognism Chrome Extension over LinkedIn
- Check the Relevant technologies section in the company view
This helps you quickly assess whether a company fits your targeting criteria.
How Cognism technology matches work
Relevant technologies are detected using available company and domain data. Results may vary depending on data coverage and company setup.
If a technology does not appear, it does not always mean the company does not use it.
Expected results
When relevant technologies are set up, the Cognism Chrome Extension highlights whether a company uses the tools you care about while you browse. This helps you prioritise accounts and tailor your outreach.
Next steps
- Update your list of relevant technologies as your targeting changes
- Use the extension on LinkedIn, Sales Navigator, or company websites
- Export companies that match your technology criteria to your CRM