How to Set Up Technographics

How to set up technographics in Cognism: this guide shows you how to configure and manage technographics at workspace level. 

By selecting the technologies that matter most, your team can better understand company tech stacks, qualify accounts against your ideal customer profile, and prioritise high-value opportunities more effectively.

Before you start

Make sure that:

• You are logged in to Cognism
• You have admin permissions

Only admins can configure technographics.

What are technographics?

Technographics show which technologies a company uses, based on available data.

In Cognism, technographics help your team:

• Understand a company’s existing tech stack
• Qualify accounts against your ideal customer profile
• Identify replacement or integration opportunities
• Prioritise accounts during research and search

Once configured, selected technographics appear across Cognism.

Opening technographics settings

1. Open Cognism.
2. Go to Settings.
3. Go to Data configuration.
4. Click Technographics.

The technographics configuration page opens.

Selecting technographics

You can select up to 12 technologies for your workspace.

1. Use the search field to find a technology.
2. Review technologies listed by usage frequency.
3. Select a technology to add to the selected technographics.
4. Repeat until you have selected up to 12 technologies.

Your selections appear in the Selected technographics panel.

How to use recommended technographics

Cognism may suggest technologies based on your account.

• Recommended technologies appear in the Recommended technographics section.
• Select a recommended technology to add to your list.

Recommendations help you choose technologies that are commonly relevant to similar accounts.

Save your changes

After selecting your technologies:

1. Review the Selected technographics list.
2. Confirm you have no more than 12 selected.
3. Save your changes.

Your configuration applies immediately across Cognism.

Where do technographics appear?

Once configured, technographics are visible to users when they:

• Open a company profile
• Review companies from search results
• Research accounts in Cognism

Technographics provide context but do not restrict access or filter results by default.

Expected results

After configuring technographics, your team can see selected technologies on company profiles in Cognism. This helps users qualify accounts more quickly and make informed decisions without additional manual research.

Next steps

• Review technographics regularly as your target market changes
• Replace technologies if priorities shift
• Combine technographics with intent and Cognism AI insights for account prioritisation