Research by Cognism AI provides instant company research and business context, helping you prepare for prospecting, discovery calls, and account planning without manually researching across multiple websites.
Research by Cognism AI is available in both the Cognism Sales Intelligence web app and the Sales Companion Chrome Extension.
Instead of switching between Google, LinkedIn, AI tools, and company websites, Research by Cognism AI brings key account insights into a single view.
What is Research by Cognism AI?
Research by Cognism AI uses AI to summarise publicly available company information into concise, actionable insights.
Research is generated automatically, so there is no need to write prompts or manually gather information.
Research helps sales teams:
- Understand a company's business model
- Assess whether an account matches their Ideal Customer Profile (ICP)
- Prepare for meetings and discovery calls
- Personalise outreach with relevant business context
- Identify conversation starters before contacting a prospect
Access Research by Cognism AI
You can access Research by Cognism AI from:
- The Cognism Sales Intelligence web app
- The Sales Companion Chrome Extension
From the Sales Intelligence Web App
Research by Cognism AI is available from the Company profile.
Open a company and select the Research by Cognism AI tab to view company insights.
From the Sales Companion Chrome Extension
Open the Chrome Extension while viewing a supported company website or LinkedIn company profile.
Select Research by Cognism AI to generate company research without leaving your current workflow.
What's Included
Research by Cognism AI provides business insights compiled from publicly available sources.
Research may include:
- Company overview
- Business model
- Revenue model
- Products and services
- Strategic priorities
- Competitive landscape
- Industry trends
- Ideal customer profile fit
- Suggested conversation starters
- Outreach talking points
- Public source links used to generate the research
Where available, each section includes links to the original public sources, allowing you to review the information yourself.
How Research by Cognism AI Helps
Research by Cognism AI helps sales teams prepare more efficiently.
Understand an Account Faster
Review a company's business model, products, revenue drivers, and strategic priorities without researching multiple websites.
Check ICP Fit
Quickly assess whether a company aligns with your Ideal Customer Profile before investing time in outreach.
Personalise Outreach
Use company insights, business initiatives, and suggested talking points to create more relevant emails, calls, and LinkedIn messages.
Prepare for Sales Calls
Review company context before meetings so conversations focus on the prospect's business rather than basic research.
Eliminate Prompt Writing
Research is generated automatically, removing the need to create prompts or switch between AI tools.
Frequently Asked Questions
Where can I access Research by Cognism AI?
Research by Cognism AI is available in:
- The Cognism Sales Intelligence web app
- The Sales Companion Chrome Extension
Do I need to write AI prompts?
No.
Research by Cognism AI automatically generates company insights without requiring prompts.
Where does the information come from?
Research is generated using publicly available information.
Where available, source links are included so you can review the original content.
Can I use Research by Cognism AI to prepare for sales calls?
Yes.
Research by Cognism AI helps you understand a company's business, competitors, priorities, and potential conversation topics before engaging with a prospect.
Does Research by Cognism AI replace manual research?
Research by Cognism AI significantly reduces manual research by bringing key company insights into a single view.
For deeper account planning, you can use the included source links to explore the original information.