Using the Net New Filter

Use the Net New filter to find prospects that have not previously been redeemed by anyone in your Cognism account.

The filter helps you identify untouched prospects, avoid duplicate outreach and build prospect lists without manually checking previous activity.

Before you begin

• The Net New filter is available in Sales Companion Search.
• The filter uses Cognism redemption history and works independently of your CRM integration.

Understand the Net New filter

The Net New filter displays only contacts that have not been redeemed by anyone in your Cognism account.

Use this filter to:

• Find prospects your organisation has not previously accessed.
• Build lists of new prospects.
• Avoid duplicate outreach.
• Reduce time spent checking previous activity.

How the Net New filter works

The filter checks Cognism redemption history across your account.

A contact is no longer considered Net New after anyone in your Cognism account has:

• Revealed the contact.
• Exported the contact.
• Added the contact to a list.
• Revealed the contact using the Sales Companion Chrome Extension.

Once one of these actions has been completed, the contact will no longer appear when the Net New filter is applied.

Use the Net New filter

1. Open Search.
2. Select the Net New view.
3. Apply your search filters.
4. Review the results.

Only contacts that have not previously been redeemed within your Cognism account are returned.

Combine the Net New filter with CRM filters

The Net New filter works independently of your CRM.

If you use a supported CRM integration, you can combine the Net New filter with CRM filters to further refine your search.

For example, you can search for contacts that are:

• Net New
• Not already in Salesforce
• Not already in HubSpot

Frequently asked questions

What does the Net New filter show?

The Net New filter displays contacts that have not previously been redeemed by anyone in your Cognism account.

Why can't I find a contact using the Net New filter?

The contact may already have been redeemed by another user in your Cognism account.

Contacts are removed from Net New after they have been:

• Revealed
• Exported
• Added to a list
• Revealed using the Sales Companion Chrome Extension

Does revealing or exporting a contact remove it from Net New?

Yes. Once a contact has been revealed or exported, it is no longer considered Net New.

Does the Net New filter check my CRM?

No. The Net New filter is based on Cognism redemption history, not your CRM.

To exclude contacts that already exist in Salesforce or HubSpot, combine the Net New filter with the appropriate CRM filters.

Can I use the Net New filter without a CRM?

Yes. The Net New filter works without a CRM integration.

Does the Net New filter check my whole account?

Yes. The filter checks redemption activity across your Cognism account.

If another user has already redeemed a contact, it is no longer considered Net New for anyone in the account.

Next steps

After applying the Net New filter, you can:

• Refine your search using additional filters.
• Save the search for future use.
• Reveal contacts.
• Export contacts or save them to a list.