Understand the Cognism product suite, including prospecting, CRM enrichment, and data solutions to support your go-to-market strategy.
This guide introduces the core areas of the Cognism platform and how each product supports revenue teams.
From prospecting and company research to CRM enrichment and data delivery, each part of Cognism helps you find, manage, and act on high-quality data across your go-to-market workflow.
What we offer
One platform with three engines of growth, underpinned by Cognism’s market-leading data.
- Sale prospecting
- CRM Enrichment
- Data-as-a-Service (DaaS)
Each area supports a different stage of your go-to-market workflow, from finding new prospects to maintaining high-quality data across your systems.
Sales Prospecting
Sales Prospecting helps you identify, research, and prioritise accounts and contacts.
Use this part of the product to build target lists and decide where to focus your outreach.
Prospecting
Prospecting tools help you find new contacts and companies that match your ideal customer profile.
You can filter by criteria such as role, seniority, location, industry, and company size. This allows you to quickly surface relevant prospects without manual research.
Company research
Company research provides insight into target accounts.
You can review firmographic details, growth indicators, and buying signals to understand whether a company is a good fit. This helps you qualify accounts before engaging them.
List building
List building allows you to save and manage groups of contacts or companies.
You can create lists for specific campaigns, territories, or use cases. These lists can then be exported or synced to your CRM, depending on your setup.
Recommended actions
Recommended actions highlight next steps based on available data.
These suggestions help you prioritise outreach by identifying accounts or contacts that are more likely to be ready for engagement.
CRM Enrichment
Cognism’s CRM Enrichment solution focuses on improving the quality and coverage of data in your CRM.
You use this product area to keep records accurate, complete, and actionable in real time or at scheduled intervals.
CRM health diagnostics
The CRM health dashboard analyses your existing CRM data, identifying issues such as missing fields, outdated records, and incomplete coverage. This helps you understand where your data needs attention.
Enrichment workflows
You can enrich new leads, existing contacts, or accounts on a scheduled or ongoing basis. This reduces manual data entry and keeps your CRM reliable.
TAM expansion recommendations
TAM expansion recommendations highlight gaps in your total addressable market. They show where you are missing accounts or contacts that match your target criteria. This helps you expand coverage without having to rebuild your strategy from scratch.
Data-as-a-Service (DaaS)
With Cognism’s Data-as-a-Service solution, you decide when and where to use Cognism’s data.
Choose between:
- API: Real-time delivery of the contact and company records you need into the destination of your choice: data lakes, data warehouses, CDPs, CRMs or master data management platforms.
- Manual Batch Delivery: Bespoke transformation of Cognism’s data records delivered at the schedule of your choice directly to the data infrastructure you need.
Expected results
After using the Cognism product suite, you should be able to:
- Identify and prioritise high-quality prospects
- Maintain accurate and complete CRM data
- Scale data usage across systems with minimal manual effort
Next steps
- Learn how to set up your first prospecting filters
- Configure CRM enrichment workflows
- Review API documentation for technical integrations