Cognism Champions: Advocacy Programme

What is Cognism Champions?

Cognism Champions is our advocacy programme that rewards you for supporting us - whether that’s a social shoutout, testimonial, case study and more. Every activity earns you points that you can redeem for rewards!

 

How to sign up

All Cognism customers can sign up for free. The programme is only accessible via single-sign on through the Cognism WebApp.

  1. To sign up, click on your profile (in the top right corner of the WebApp).
  2. Then, click on 'Be a Champion, get free stuff'. This will open a new tab and take you to a portal with a Terms & Conditions window.

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  1. Read the Terms & Conditions of the programme (at least the summary), scroll to the bottom and click 'agree'. 

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  1. You'll automatically be enrolled and can navigate the programme’s pages. 

Please note: The only commitment you have by signing up is to complete 1 activity within the first 3 months of signing up.

How it works

  1. Sign up to the programme and head to the ‘Activities’ tab.
  2. Register for activities that interest you and complete them whenever you like.
  3. Accrue points for every activity completed and use them to redeem rewards and get free stuff!

 

You can earn a different amount of points depending on the activity you complete (see table below for the amount of points per activity). The points you earn act as your digital currency. The aim is to accrue points through multiple activities and use them to redeem rewards. The more activities you participate in, the easier it is to claim better rewards!

 

Current activities:

Activity Points Completion limit
BETA Testing: Test a BETA version of our product and provide your feedback. 1,500 No limit
Business Review: Write a review of Cognism on the following review websites: Chrome Store, Trustpilot, Capterra, Google (UK, US, Germany). Then upload a screenshot of your review in Champions. 750 Once on each review platform
G2 Review: Write a review of Cognism on G2. Then upload a screenshot of your review in Champions. 1,500 Once
Create a Video Case Study: To be published on our YouTube channel and used by our marketing team. 4,000 Once
Create a Written Case Study: To be published on our website and used by our marketing team. 3,000 Once
Customer Spotlight Webinar: Speak at a webinar of ours as a guest or panelist. 5,000 No limit
Join a Sales Reference Call: Speak to a prospect our sales team are engaging with. 3,000 No limit
Marketing or Product Research Session: Join a 30-45 min meeting and be interviewed by a member of our team.  1,500 No limit
Update your Case Study: Update your existing case study with new results, user workflows or anything that would need updating since the initial creation of it. 1,500 Once a year

 

How to participate:

For most activities, you need to register your interest to participate in them. Registering your interest notifies us on what you wish to get involved in, so a member of our Customer Marketing team will reach out to coordinate the activity. 

 

Note: For speaking activities on a webinar or event, our team will only reach out once a speaking opportunity arises, please bear in mind this might be later on in the year. 

 

To register your interest in an activity:

  1. Click 'Register' on the activity you want to get involved in
  2. On the next page click 'Confirm' for your registration to be submitted 

 

For other activities you can submit these straight away. We will then approve these activities. Once approved, you will be able to claim your reward. 

 

Note: This applies to activities like 'Business Review' and ‘G2 Review’.

 

To submit an activity:

  1. Click 'Register' on the activity description
  2. Follow the required action on the next page (i.e. upload screenshot)
  3. Click 'confirm' to submit your activity 

 

Business Review & G2 Review Activities

For the Business Review activity, you can earn 750 points (€/$/£15) for every positive review you write about us on any of the following review sites:

For the G2 Review activity, you can earn 1500 points (€/$/£30) for a positive review you write on the G2 review site.

Once you've written your review, take a screenshot of the published review and follow these steps: 

 

  • Make sure your name is visible on your screenshot
  • On the 'Activities' page, click 'Register' on the Business Review or G2 Review activity
  • On the next page, upload your screenshot (in PDF, PNG or JPG format, Max size: 2GB)
  • Then click 'Confirm'

Our team will review your screenshot and once we've approved it, your point balance will be updated. You can repeat these steps for each review you write per site. 

 

Rewards

We have a variety of rewards available for you, which you can claim from places such as Amazon or AirBnB. The table below shows the monetary value of your points:

Rewards Points needed to claim
£/$/€15 gift card 750
£/$/€20 gift card 1,000
£/$/€30 gift card 1,500
£/$/€60 gift card 3,000
£/$/€100 gift card 5,000
£/$/€300 gift card 12,000
£/$/€500 gift card 15,000

 

Remember: The more you participate the easier it is to claim the best rewards. If you want to see more rewards added, do let us know!

 

Note: Please allow up to a week for us to process your activities and send out your rewards.

 

Challenges

On the 'Activities' page of the programme, there are also challenges you can take part in. On top of earning points for activities, you can earn badges when completing a series of the same activity known as missions. You can track your progress on these challenges to see how close you are to completing the mission.

 

Earn all badges and more rewards will come your way!

 

At the moment, there are three badges you can earn:

 

Badge Name Mission

Ally Badge

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Complete 3 Sales Reference Call activities and earn the Cognism Ally Badge.

Referrer Badge

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Complete 3 Business Review activities and earn the Cognism Referrer Badge.

Ambassador Badge

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This badge is associated with activities not a mission, meaning it is earned by completing a written or video case study activity. 

 

Contact & Resources

If you have any questions about this programme, please visit our FAQ's page or contact champions@cognism.com any time.

 

 

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