Learn how to set up Outreach field mappings in Cognism to control exports, map data accurately, and manage update behaviour.
This article explains how to map Cognism contact and company data to the correct fields in Outreach.
By configuring field mappings and export behaviour, you can ensure accurate data transfers, consistent records, and better alignment with your outreach workflows.
Prerequisites
Before you start, you should:
- Have Outreach connected to Cognism
- Be an admin or have permission to configure integrations
- Understand how you want Cognism data to appear in Outreach
Open the Outreach field mapping settings
- In Cognism, go to the setting pages and click Integrations in the left-hand menu.
- Select Outreach.
- Click Setup.
- Follow the setup steps until you reach Map data fields.
Field mappings are configured as part of the Outreach integration setup flow.
Configure export behaviour
Navigate to Export Rules Tab to set export rules on how Cognism handles existing records and associations when exporting to Outreach.
Match handling
When Cognism finds an existing person or account in Outreach, you can choose to:
- Update the existing person
- Update the related account
- Update both the person and the account
These settings apply when exporting both new and existing data.
Map person fields
Use the Person step to map Cognism contact data to Outreach person fields.
For each Cognism field, select the Outreach field you want to map it to from the dropdown.
Available person mappings
| Cognism field | Description |
|---|---|
| Person’s email address | |
| First Name | Person’s first name |
| Last Name | Person’s last name |
| Mobile Phone | Person’s mobile number |
| Home Phone | Person’s home phone number |
| Office Phone | Person’s office phone number |
| Company | Person’s company name |
| Job Title | Person’s job title |
| Job Seniority | Person’s seniority level |
| Industry | Industry the person works in |
| Personal LinkedIn URL | Person’s LinkedIn profile |
| Personal Twitter Handle | Person’s Twitter handle |
| Person Location | City, state, country, and time zone |
| Work Location | City, state, and country |
| Company Website | Company website |
| Do Not Call | DNC status based on national registers |
| Owner | Set to the exporting user |
Map account fields
Use the Account step to map Cognism company data to Outreach account fields.
All standard Outreach account fields are supported.
Available account mappings
| Cognism field | Description |
|---|---|
| Account Name | Company name |
| Domain | Company domain |
| Conversational Name | Company conversational name |
| Website | Company website |
| Company Size | Employee count |
| Industry | Company industry |
| LinkedIn URL | Company LinkedIn profile |
| Company Type | Organisation type |
| Location | Street, city, state, postcode, and country |
| Locale | Company locale |
| Phone | Company phone number |
| Year Founded | Year the company was founded |
Use static value mappings
Additional mappings let you populate Outreach fields with static values.
Static values apply the same value to every exported record. A common example is setting a default Owner or Source value.
Expected results
After configuring Outreach field mappings:
- Cognism exports people and accounts to the correct Outreach fields
- Existing records are updated according to your match settings
- Static values are applied consistently to all exports
Next steps
- Test exports with a small number of records
- Review match behaviour to avoid unintended overwrites
- Align field mappings with your Outreach data standards
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