Setting up Microsoft Dynamics Field Mappings

Field mapping allows you to specify what Cognism data or custom values will flow into Microsoft Dynamics when new or existing data is exported from the Cognism Web Application.

Go to Settings Integrations Microsoft Dynamics Settings Cog (next to Log Out)

Here you have Options to configure different actions when exporting to Dynamics. 




Update Rules allow you to decide what happens if matches for prospects or accounts are found in the CRM when exporting to CRM. You can choose to:

  • Update existing prospect and related account record

  • Don't update any already existing records

Syncing Rules allow you to decide how prospects are exported to Dynamics. you can choose between Leads or Contacts, Leads only, or Contacts only



Within the Contact tab, you can configure what Cognism data fields are mapped to in Dynamics by selecting an option to be mapped from the picklist. 

The following Cognism mappings are available (All out-of-the-box Dynamics fields are supported): 

You can decide what you map certain fields to in your Dynamics CRM. The fields can be custom fields, for example source - we recommend creating a custom field “cognism_source”.

Cognism Mapping 


First Name 

Person’s first name 

Last Name 

Person’s last name 


Person’s main email address 

Company Name 

Person’s company name 

Job Title 

Person’s Job Title 

Office Phone 

Person’s office number 

Mobile Phone 

Person’s mobile number 


Person’s City 


Person’s Country 


Person’s state 


Company’s street address 

Zip Code 

Company’s Zip code 


Company’s website 


Category of industry person works in 



Within the Account tab, you can configure how and what Account data is mapped over from Cognism to Dynamics. 

The following Cognism mappings are available (All out-of-the-box Dynamics fields are supported):

Cognism Mapping 


Company Name 

Company’s name 

Company Alias 

Alias of the company 

Company Website 

Company’s website 

Number of Employees 

No. of Employees at the company 


Industry which the company operates in 

Company Type 

Organization type 

Company Country 

Company’s country 

Company State 

Company’s state 

Company City 

Company’s city 

Company Address 

Company’s HQ address 

Company Postcode 

Company’s HQ Postcode 

Company Phone 

Company’s HQ phone 

Company year founded 

Year company was founded 


Update Rules 


When data is being mapped into Dynamics, you have the option to configure an Update Rule. Cognism data can be applied if the datapoint was not previously mapped or you can choose to overwrite data points with Cognism Data every time you export/sync to your Dynamics CRM. 


Export Settings



Click the Settings cog next to the update rule dropdown. You can toggle the behaviour of an export for individual mappings with the following options:

  • Read Only Option - If enabled, user will not be able to make any changes to this field.

  • Is Visible Option - If enabled, user will be able to see this field in the edit during export.

Was this article helpful?
1 out of 2 found this helpful



Please sign in to leave a comment.