Add the Bullhorn Integration
An admin user needs to add and configure the Bullhorn integration to enable all users to make use of the integration.
Click your user avatar and go to Settings.
Under Integrations, click Connect.
Go to the Bullhorn integration and click Add.
Click Log in and you are redirected to the Bullhorn Log in page.
After you have logged in, you can configure how records should be exported and what fields should be mapped and how fields should be updated in Bullhorn when records are exported from Cognism. (See section below on configuring the Bullhorn integration)
Once the Admin configuration is done, users will see a notification in the UI, encouraging them to log into Bullhorn.
Configure the Bullhorn Integration
You can decide how records should be exported and how records should be updated in your CRM. Here you have options to configure different actions when a lead, contact, candidate or account is being exported or synced to Bullhorn.
Go to Settings > Bullhorn.
Info
Field Mapping settings are only available to the Cognism Admin user and changes will affect all users.
General
The General tab will show you which organization you are connected with and the account you are logged in with.
Export Rules
Within this tab, you can set Export Rules for users. This includes:
Enabling/disabling the ability for users to create new Accounts in Bullhorn.
Enabling/disabling users the ability to update existing Accounts.
Decide if existing Leads or Contacts should be updated with Cognism data.
Sync your Opt-Outs
These settings allow you to keep Bullhorn well organised.
Field Mappings
Field mapping allows you to specify what Cognism data or custom values will enter into Bullhorn when new or existing data is exported from the Cognism Web Application or Chrome Extension.
Expand the Lead, Contact, Candidates or Accounts accordion to map the Cognism fields to Bullhorn fields.
To add a field, scroll down within the accordion and click + Add Field.
Selecting New field will add a field from the list of available Cognism fields which you can map to a field in Bullhorn.
A Static Field is a custom input that is mapped to a specific field in your CRM. This input will not change upon export.
For example lead source - we recommend creating a custom field “cognism_source” to map to in your lead and contact object.
Click Save Changes within the accordion to save all the changes you’ve made.
The following Cognism mappings are available for Lead, Contacts, Candidate and Account objects:
Leads & Candidates | Contacts | Accounts |
|---|---|---|
Cognism List/Campaign ID | City | Company Cognism ID |
Cognism List/Campaign Lead ID | Cognism List/Campaign ID | Company Domain |
Cognism List/Campaign Name | Cognism List/Campaign Lead ID | Company Full Address |
Company Alias | Cognism List/Campaign Name | Company HQ Address |
Company Cognism ID | Company Alias | Company HQ City |
Company Domain | Company Cognism ID | Company HQ Country |
Company Full Address | Company Domain | Company HQ Postcode |
Company HQ Address | Company Full Address | Company HQ State |
Company HQ City | Company HQ Address | Company ISIC Code |
Company HQ Country | Company HQ City | Company Linkedin |
Company HQ Postcode | Company HQ Country | Company NAICS Code |
Company HQ State | Company HQ Postcode | Company Name |
Company ISIC Code | Company HQ State | Company Office City |
Company Linkedin | Company ISIC Code | Company Office Country |
Company NAICS Code | Company Linkedin | Company Office Full Address |
Company Office City | Company NAICS Code | Company Office State |
Company Office Country | Company Name | Company Office Street |
Company Office Full Address | Company Office City | Company Office Zip Code |
Company Office State | Company Office Country | Company Phone |
Company Office Street | Company Office Full Address | Company Phone Extension |
Company Office Zip Code | Company Office State | Company Revenue |
Company Phone | Company Office Street | Company SIC Code |
Company Phone Extension | Company Office Zip Code | Company Size |
Company Revenue | Company Phone | Company Type |
Company SIC Code | Company Phone Extension | Company Website |
Company Size | Company Revenue | Company Year Founded |
Company Type | Company SIC Code | Headcount |
Company Website | Company Size | Industry |
Company Year Founded | Company Type | Last Updated Date |
Country | Company Website | Number of Employees |
Department | Company Year Founded | Primary Industry |
Diamond Record | Country | Technology |
Direct Phone | Department | Timezone |
| ||
Email Status | Email Status |
|
First Name | First Name |
|
Full Name | Full Name |
|
HQ Phone | HQ Phone |
|
Headcount | Headcount |
|
Industry | Industry |
|
Interaction Tags | Interaction Tags |
|
Job Title | Job Title |
|
Last Name | Last Name |
|
Last Updated Date | Last Updated Date |
|
Lead Cognism ID | Lead Cognism ID |
|
Lead Status | Lead Status |
|
| ||
Mobile Phone | Mobile Phone |
|
Number of Employees | Number of Employees |
|
Office Phone | Office Phone |
|
Office Phone Extension | Office Phone Extension |
|
Primary Industry | Primary Industry |
|
School | School |
|
Seniority | Seniority |
|
Source | Source |
|
State | State |
|
Street | Street |
|
Technology | Technology |
|
Timezone | Timezone |
|
| ||
Website | Website |
|
Zip Code | Zip Code |
|
Info
The Company Revenue field does not convert the currency when mapped to your Bullhorn field. E.g. if your revenue field in Bullhorn is set as GBP, all values will be mapped as unconverted GBP. ($100,000 → GBP 100,000)
Update Rules
When data is being mapped into Bullhorn, you have the option to configure an Update Rule. Cognism data can be applied if the datapoint is blank in your CRM or you can choose to overwrite data points with Cognism Data every time you export to Bullhorn.
Export Settings
Click the Settings cog next to the update rule dropdown. You can toggle the behaviour of an export for individual mappings with the following options:
Read Only Option - If enabled, user will not be able to make any changes to this field.
Is Visible Option - If enabled, user will be able to see this field in the edit during export.
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