Add the Bullhorn Integration
An admin user needs to add and configure the Bullhorn integration to enable all users to make use of the integration.
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Click your user avatar and go to Integrations.
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Go to the Bullhorn integration and click Add.
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Click Log in and you are redirected to the Bullhorn Log in page.
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After you have logged in, click Configure to set how records should be exported and what fields should be mapped and how fields should be updated in Bullhorn when records are exported from Cognism. (See section below on configuring the Bullhorn integration)
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Once the Admin configuration is done, users will see a notification in the UI, encouraging them to log into Bullhorn.
Configure the Bullhorn Integration
You can decide how records should be exported and how records should be updated in your CRM. Here you have options to configure different actions when a lead, contact, candidate or account is being exported or synced to Bullhorn.
Info
Field Mapping settings are only available to the Cognism Admin user and changes will affect all users.
General
The General tab will show you which organization you are connected with and the account you are logged in with.
Export Rules
Within this tab, you can set Export Rules for users. This includes:
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Enabling/disabling the ability for users to create/update Leads, Contacts, and Candidates in Bullhorn.
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Enabling/disabling users the ability for users to create/update existing Accounts.
These settings allow you to keep Bullhorn well organised.
Field Mappings
Field mapping allows you to specify what Cognism data or custom values will enter into Bullhorn when new or existing data is exported from the Cognism Web Application or Chrome Extension.
Expand the Lead, Contact, Candidates or Accounts accordion to map the Cognism fields to Bullhorn fields.
To add a field, scroll down within the accordion and click + Add Field.
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Selecting New field will add a field from the list of available Cognism fields which you can map to a field in Bullhorn.
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A Static Field is a custom input that is mapped to a specific field in your CRM. This input will not change upon export.
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For example source is a field which can be mapped as a static value i.e. Source = Cognism.
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Click Save Changes within the accordion to save all the changes you’ve made.
The following Cognism mappings are available for Lead, Contacts, Candidate and Account objects:
| Leads & Candidates | Contacts | Accounts |
| Cognism List/Campaign ID | City | Company Cognism ID |
| Cognism List/Campaign Lead ID | Cognism List/Campaign ID | Company Domain |
| Cognism List/Campaign Name | Cognism List/Campaign Lead ID | Company Full Address |
| Company Alias | Cognism List/Campaign Name | Company HQ Address |
| Company Cognism ID | Company Alias | Company HQ City |
| Company Domain | Company Cognism ID | Company HQ Country |
| Company Full Address | Company Domain | Company HQ Postcode |
| Company HQ Address | Company Full Address | Company HQ State |
| Company HQ City | Company HQ Address | Company ISIC Code |
| Company HQ Country | Company HQ City | Company Linkedin |
| Company HQ Postcode | Company HQ Country | Company NAICS Code |
| Company HQ State | Company HQ Postcode | Company Name |
| Company ISIC Code | Company HQ State | Company Office City |
| Company Linkedin | Company ISIC Code | Company Office Country |
| Company NAICS Code | Company Linkedin | Company Office Full Address |
| Company Office City | Company NAICS Code | Company Office State |
| Company Office Country | Company Name | Company Office Street |
| Company Office Full Address | Company Office City | Company Office Zip Code |
| Company Office State | Company Office Country | Company Phone |
| Company Office Street | Company Office Full Address | Company Phone Extension |
| Company Office Zip Code | Company Office State | Company Revenue |
| Company Phone | Company Office Street | Company SIC Code |
| Company Phone Extension | Company Office Zip Code | Company Type |
| Company Revenue | Company Phone | Company Website |
| Company SIC Code | Company Phone Extension | Company Year Founded |
| Company Type | Company Revenue | Headcount |
| Company Website | Company SIC Code | Industry |
| Company Year Founded | Company Type | Last Updated Date |
| Country | Company Website | Number of Employees |
| Department | Company Year Founded | Primary Industry |
| Diamond Record | Country | Technology |
| Direct Phone | Department | Timezone |
| First Name | First Name | |
| Full Name | Full Name | |
| HQ Phone | HQ Phone | |
| Headcount | Headcount | |
| Industry | Industry | |
| Interaction Tags | Interaction Tags | |
| Job Title | Job Title | |
| Last Name | Last Name | |
| Last Updated Date | Last Updated Date | |
| Lead Cognism ID | Lead Cognism ID | |
| Mobile Phone | Mobile Phone | |
| Number of Employees | Number of Employees | |
| Office Phone | Office Phone | |
| Office Phone Extension | Office Phone Extension | |
| Primary Industry | Primary Industry | |
| Seniority | Seniority | |
| Source | Source | |
| State | State | |
| Street | Street | |
| Technology | Technology | |
| Timezone | Timezone | |
| Website | Website | |
| Zip Code | Zip Code |
Info
The Company Revenue field does not convert the currency when mapped to your Bullhorn field. E.g. if your revenue field in Bullhorn is set as GBP, all values will be mapped as unconverted GBP. ($100,000 → GBP 100,000)
Static Mappings
The static mappings are available for all objects and are used for mapping fields which will be populated with static values. (The values would be the same for all exported contacts\companies) e.g. Cognism -> Source. To add a static field, click New Field > Static. Then fill in the field under the CRM column first.
Update Rules
When data is being mapped into Bullhorn, you have the option to configure an Update Rule. Cognism data can be applied if the datapoint was not previously mapped or you can choose to overwrite data points with Cognism Data every time you export/sync to Bullhorn. These settings may impact your reporting/accuracy.
Export Settings (for exports from the Cognism Chrome Extension)
When exporting record from the Cognism Chrome Extension, users can review and edit the data being exported. As a Cognism admin you can restricted their view and editing access to the fields.
Click the Settings cog next to the update rule dropdown. You can toggle the behaviour of an export for individual mappings from the Cognism Chrome Extension with the following options:
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Read Only Option - If enabled, user will not be able to make any changes to this field.
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Is Visible Option - If enabled, user will be able to see this field in the edit during export.