Setting Up HubSpot Integration Field Mappings

Shuaib

Updated 18 January 2022 06:44

Field mapping allows you to specify what Cognism data or custom values will flow into HubSpot when new or existing data is exported from the Cognism Web Application or Chrome Extension.

Go to Settings > Integrations > HubSpot > Settings Cog (next to Log Out).

Here you have Options to configure different actions when a contact and company is being exported to HubSpot. These can be configured in their respective tabs by the Admin user.

General

Update Rules allow you to decide what happens if matches for prospects or accounts are found in the CRM when exporting to CRM. You can choose to:

Update existing prospect and related account record
Don't update any already existing records

Contact

Within the Contact tab, you can configure what Cognism data fields are mapped to in HubSpot by selecting an option to be mapped from the picklist.

The following Cognism mappings are available (All out-of-the-box HubSpot fields are supported):

You can decide what you map certain fields to in your HubSpot. The fields can be custom fields, for example source - we recommend creating a custom field “cognism_source”.

Cognism Mapping	Definition
First Name	Person’s first name
Last Name	Person’s last name
Email	Person’s main email address
Company Name	Person’s company name
Job Title	Person’s Job Title
Office Phone	Person’s office number
Mobile Phone	Person’s mobile number
City	Person’s City
Country	Person’s Country
State	Person’s state
Street	Company’s street address
Zip Code	Company’s Zip code
Website	Company’s website
Industry	Category of industry person works in

Company

Within the Company tab, you can configure how and what company data is mapped over from Cognism to HubSpot.

The following Cognism mappings are available (All out-of-the-box HubSpot fields are supported) :

Cognism Mapping	Definition
Company Name	Company’s name
Company Alias	Alias of the company
Company Website	Company’s website
Number of Employees	No. of Employees at the company
Industry	Industry which the company operates in
Company Type	Organization type
Company Country	Company’s country
Company State	Company’s state
Company City	Company’s city
Company Address	Company’s HQ address
Company Postcode	Company’s HQ Postcode
Company Phone	Company’s HQ phone
Company year founded	Year company was founded

Update Rules

When data is being mapped into HubSpot, you have the option to configure an Update Rule. Cognism data can be applied if the datapoint was not previously mapped or you can choose to overwrite data points with Cognism Data every time you export/sync to HubSpot.

Export Settings

Click the Settings cog next to the update rule dropdown. You can toggle the behaviour of an export for individual mappings with the following options:

Read Only Option - If enabled, user will not be able to make any changes to this field.
Is Visible Option - If enabled, user will be able to see this field in the edit during export.