Setting Up HubSpot Integration Field Mappings

Field mapping allows you to specify what Cognism data or custom values will flow into HubSpot when new or existing data is exported from the Cognism Web Application or Chrome Extension. 

Go to Settings Integrations HubSpot Settings Cog (next to Log Out)

Here you have Options to configure different actions when a contact and company is being exported to HubSpot. These can be configured in their respective tabs by the Admin user.

 

General

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Update Rules allow you to decide what happens if matches for prospects or accounts are found in the CRM when exporting to CRM. You can choose to:

  • Update existing prospect and related account record

  • Don't update any already existing records

 

Contact

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Within the Contact tab, you can configure what Cognism data fields are mapped to in HubSpot by selecting an option to be mapped from the picklist. 

The following Cognism mappings are available (All out-of-the-box HubSpot fields are supported): 

You can decide what you map certain fields to in your HubSpot. The fields can be custom fields, for example source - we recommend creating a custom field “cognism_source”.

Cognism Mapping 

Definition 

First Name 

Person’s first name 

Last Name 

Person’s last name 

Email 

Person’s main email address 

Company Name 

Person’s company name 

Job Title 

Person’s Job Title 

Office Phone 

Person’s office number 

Mobile Phone 

Person’s mobile number 

City 

Person’s City 

Country 

Person’s Country 

State 

Person’s state 

Street 

Company’s street address 

Zip Code 

Company’s Zip code 

Website 

Company’s website 

Industry 

Category of industry person works in 

 

Company

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Within the Company tab, you can configure how and what company data is mapped over from Cognism to HubSpot. 

The following Cognism mappings are available (All out-of-the-box HubSpot fields are supported) :

Cognism Mapping 

Definition 

Company Name 

Company’s name 

Company Alias 

Alias of the company 

Company Website 

Company’s website 

Number of Employees 

No. of Employees at the company 

Industry 

Industry which the company operates in 

Company Type 

Organization type 

Company Country 

Company’s country 

Company State 

Company’s state 

Company City 

Company’s city 

Company Address 

Company’s HQ address 

Company Postcode 

Company’s HQ Postcode 

Company Phone 

Company’s HQ phone 

Company year founded 

Year company was founded 

Update Rules 

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When data is being mapped into HubSpot, you have the option to configure an Update Rule. Cognism data can be applied if the datapoint was not previously mapped or you can choose to overwrite data points with Cognism Data every time you export/sync to HubSpot. 

 

Export Settings

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Click the Settings cog next to the update rule dropdown. You can toggle the behaviour of an export for individual mappings with the following options:

  • Read Only Option - If enabled, user will not be able to make any changes to this field.

  • Is Visible Option - If enabled, user will be able to see this field in the edit during export.

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