Disclaimer: These best practices are based on extensive research that has been carried out in the field of email deliverability. Cognism is not an advisor/consultant on matters surrounding new domain set-up/warm-up. However, these are proven methods, that with patience, will lead to good results and a healthy domain reputation.
There should be ZERO activity for the first 2-3 weeks after creating a brand-new domain
Ideally a new domain should sit for 3 months with no cold email campaigns being sent from the domain. When you register a domain, it’s treated as suspicious from the get-go and therefore has a much higher chance of being picked up by spam filters.
Timeline below for ideal scenario:
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