Best Practice Timeline for Setting Up a New Domain for Outbound Sending

Disclaimer: These best practices are based on extensive research that has been carried out in the field of email deliverability. Cognism is not an advisor/consultant on matters surrounding new domain set-up/warm-up. However, these are proven methods, that with patience, will lead to good results and a healthy domain reputation.


There should be ZERO activity for the first 2-3 weeks after creating a brand-new domain

  • Ideally a new domain should sit for 3 months with no cold email campaigns being sent from the domain. When you register a domain, it’s treated as suspicious from the get-go and therefore has a much higher chance of being picked up by spam filters.


Timeline below for ideal scenario:


Was this article helpful?
0 out of 0 found this helpful



Please sign in to leave a comment.