Using Intent in your Search

Intent data monitors the online behaviour of web users and tracks their content consumption, indicating what products and services they're interested in.

Intent data could help increase the response rate of outbound campaigns by targeting “warm” leads.

Jump to a section

• Selecting your Intent topics
  • Selecting topics within the Intent tab
  • Selecting topics from Prospector
• Initiate your search with Intent Data
  • Applying Intent filters from the Intent tab
  • Applying Intent filters in Search

Selecting your Intent topics

Selecting topics within the Intent tab

You can select up to 5 Intent Topics and view all companies surging in those topics. Once you've selected these topics, you can change them once every quarter. Begin by heading over to the Intent tab.

• Click Set your topics and this will take you to a screen where you can choose 5 topics from the 11 000+ we have available. 
• Once you have chosen your topics, click Save Topics followed by Save on the pop out.
• You will then be redirected to a page showing all the companies surging in the topics you have selected.

Selecting topics from Prospector

• Go to the Company search filters.
• Click Set your topics and you can choose 5 topics from the 11 000+ we have available.
• Once you have chosen your topics, click Save Topics followed by Save on the pop out.
• You will then see the slider to adjust the surge score and the intent topics filter. 

Initiate your Search with Intent Data

Applying Intent filters from the Intent Tab 

• Begin your search by going to the Intent Tab in Prospector.

• Adjust the slider to filter surge scores (this would filter results based on the strength of the intent signals). Select either AND/OR to specify if you want companies surging in topic 1 AND topic 2 or topic 1 OR topic 2.

• The search results will show accounts surging according to your selected intent filters.
• The Heatmap provides a colour coded insight into trending topics. Topics with higher scores are shown in red at the top of the heatmap. Clicking a topic from the heatmap will filter to only companies surging in that topic.

• Select the accounts you wish to find contacts from and click Find Contacts.

• This will redirect you to the Prospector Tab where the active Intent topic and Surge Score filters can be applied to Company and Person searches.

Applying Intent filters in Search

• Go to the Company search filters.
• Scroll down to the Intent category and expand it.

• Adjust the slider to filter surge scores (this would filter results based on the strength of the intent signals). Select either AND/OR to specify if you want companies surging in topic 1 AND topic 2 or topic 1 OR topic 2.
• You can see all the companies surging in the topics you have chosen. To view the contacts, click Contact.