How does Cognism obtain and verify Data?

At Cognism, we use a multi-layered approach to collect, verify, and maintain high-quality B2B data. Our process ensures accuracy, compliance, and reliability, making our data the most trusted in the industry.

1. Data Collection: Gathering Information from Trusted Sources

Cognism collects data from a diverse range of reliable sources, including:

• News articles and press releases
• Company websites
• Annual reports and earnings releases
• Public registries
• Validated data vendors
• Proprietary methods

Our AI-powered tool, Orion, processes between 60 to 200 data sources per company, ensuring a comprehensive and up-to-date dataset.

2. Scoring & Matching: Organizing and Evaluating Data

Each collected data point undergoes a scoring and matching process to determine its reliability:

• A confidence score is assigned to each data point based on its source credibility and consistency across multiple references.
• Orion stitches together the most accurate and relevant data points to build a complete and trustworthy company profile.

3. Data Verification: Ensuring Accuracy with AI and Machine Learning

Once data has been scored and matched, we use sophisticated machine learning models and systematic testing frameworks to verify key contact details, including:

• Mobile phone numbers – Checked for validity and accuracy.
• Email addresses – Verified to reduce bounce rates and improve deliverability.

This process ensures our users receive accurate, verified contact information to improve connection rates.

4. Compliance & Data Governance: Meeting Global Standards

Cognism enforces a strict governance framework to ensure compliance with international regulations. We:

• Cross-check data against 13 international Do Not Call (DNC) lists—more than any other provider in the industry.
• Adhere to major data protection laws, including GDPR, CCPA, and other regional regulations.
• Implement privacy-first practices to ensure ethical data usage.

5. Human Oversight: Ongoing Monitoring & Updates

Our data team plays a crucial role in maintaining data integrity:

• Regularly testing, updating, and monitoring data to keep it fresh.
• Conducting manual reviews to enhance quality control.
• Refining our processes based on real-world data performance.

6. Customer Feedback: Refining Data Through Real-World Usage

The final step in our process is customer-driven refinement:

• We analyze how users interact with our data to understand which records are the most valuable.
• Customer feedback helps us identify gaps, remove outdated information, and continuously improve data quality.

Why Choose Cognism?

By combining AI-driven automation, machine learning, compliance expertise, and human oversight, Cognism delivers the highest standard of B2B data. Our multi-layered verification process ensures that you can trust our data for sales outreach, marketing, and business intelligence.