With Cognism, your teams gain access to a comprehensive1 B2B data platform tailored to their role. Access accurate2 contact data, actionable insights, and advanced tools for lead generation and CRM integration—helping you close deals faster and more efficiently.
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What is Sales Companion?
Sales Companion is Cognism’s next-generation sales enablement tool, available as both a Chrome Extension and a Web App. Designed to power efficiency and drive revenue, Sales Companion is a personalised sales assistant that provides tailored insights, seamless CRM integration, and dynamic data that evolves with your sales strategy.
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Chrome Extension Your sales team’s +1 for smarter prospecting and data-powered recommendations in a single tool. |
Web App The control centre for revenue leaders to plan, create and standardise personalised prospecting strategies across any sales team. |
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What improvements does Sales Companion introduce?
Chrome Extension
- Actionable insights vs. Static data: Proactive recommendations on which companies and contacts to reach out to next, coupled with insights on their funding, hiring trends and the topics they are actively searching
- Enhanced accuracy and freshness: Multi-step data review ensures the most up-to-date, detailed company information
- Interactive data delivery: Embeds into seller workflows, interacting dynamically with your browser activity
Web App
- Workflow flexibility: Admin users can configure integrations and automations; sales users benefit from out-of-the-box search functionality
- Supports diverse team structures: Set up multiple sales teams, applying rules to standardise best practices across the organisation
Sales Companion Package Entitlements
**Fair Usage Policy & Credit Usage
Cognism's Fair Usage Policy ensures optimal performance for all users. Credit usage applies to data enrichment and contact reveals, with specific limits depending on your subscription package. Enrichment Credits are the only applicable credits with Sales Companion, designed to optimize your data management without unnecessary restrictions.
Fair Usage Policy
Definitions
- Fair Usage: The following limitations apply to the use of the services (excluding Credits):
- Monthly contact view limit per End User: 2,000 individual records.
- Export view limit per End User: 25 individual records at a time.
- Monthly export limit per End User: 2,000 individual records.
Enrich for Data Optimization
Cognism’s Enrich service allows sales teams to optimize their data with three distinct enrichment methods, ensuring your CRM remains accurate, actionable, and up-to-date—no matter your workflow. From instant data updates to regular scheduled maintenance and on-demand CSV enrichment, Enrich covers all your data enhancement needs.
NOTE: To use Enrich, customers must enable data synchronisation and allow Cognism access to customers’ Import Data. Cognism may use import data to improve the services.
| Instant CRM Enrichment | Scheduled CRM Enrichment | On-Demand CSV Enrichment |
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Purpose: Improve inbound lead response time and optimize routing.
Frequency: Instantly, as new leads enter the CRM.
Primary Metric Impacted: Speed-to-lead.
Usage: Ensures immediate record accuracy upon CRM entry, enabling fast and precise lead routing to sales teams, increasing productivity. |
Purpose:Keep CRM data enriched with high-quality, up-to-date details.
Frequency: One-off, weekly, monthly, or quarterly.
Primary Metric Impacted: Data freshness.
Usage: Ensures your CRM remains continuously updated with the latest contact details, job titles, and company data available to Cognism, reducing data decay over time.
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Purpose: Enable users to enrich data lists directly within the Cognism platform.
Frequency: As needed, based on the user’s requirements.
Primary Metric Impacted: Flexibility and user led.
Usage: Teams can easily upload CSV files, and Cognism automatically fills in missing or incomplete information based on information available to Cognism, making it simple to ensure data freshness across large datasets. |
Enrich Credits:
| What They Cover | When They're Charged | How They're Managed |
| Enhancing and updating data |
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1 Includes: firmographic, contact, intent, technographic, demographic, and engagement. Cognism reserves the right to include or remove categories of data from this list at its sole discretion.
2 Accuracy levels may differ dependent on geographic region, data type, and company type in respect of various products and packages purchased and are not guaranteed.
3 Intent is data used to identify prospects showing purchase interest based on online behaviours like keyword searches, content engagement, and competitor site visits. This data helps clients prioritize leads and engage when interest is highest, boosting chances for successful connections and conversions.
4 Cognism reserves to right to add or remove any CRM integration at any time at its sole discretion.
5 Cognism verifies mobiles using real-time validation, cross-referencing with reliable sources, and performing periodic updates.
6 Percentage based on Cognism’s internal testing undertaken in 2024 using efficiency calculations that compared traditional filtering versus AI powered results.
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