Prospector, Chrome Extension, Enrich, and Credits

Stacey Smiel

Updated 10 December 2024 17:40

Prospector: Powering Smarter Sales Outreach

With Cognism Prospector, your sales team gains access to a comprehensive¹ B2B data platform. Leverage accurate² contact data, actionable insights, and advanced tools for lead generation and CRM integration—helping you close deals faster and more efficiently.

Key Features of Cognism

Compliance First B2B contact and company data
Intent³ data insights for smarter outreach
Advanced search filters to target ideal prospects**
Easy access to email, direct dials, and LinkedIn profiles**
CRM integration with Salesforce, HubSpot, Salesloft and more⁴
Lead scoring & prioritization to focus on high-value opportunities
Phone-Verified⁵ Mobile Numbers (available with the Diamond Package)
Bulk Enrichment of data

Packages: Flexible & Tailored to Your Needs

At Cognism, we understand that every business is unique. That’s why our packages are customized to meet the specific needs of your sales, revenue operations, and marketing teams, ensuring that you get the most value from our data solutions.

What's Included?

AI-Powered Search: Cuts search times by 74% using both text input and multilingual voice search options⁶
Advanced Filters: Target specific prospects based on contextual data such as company size, industry, growth triggers, and intent data
Diamonds on Demand: Verified mobile numbers available for the highest connection rates
CRM Integration: Sync data with CRMs like Salesforce, HubSpot, and more

Package Breakdown: Platinum vs. Diamond

Feature	Platinum Package	Diamond Package
Contact Data	Email, Direct Dial, Mobile	Email, Direct Dial, Mobile, Phone-Verified Mobile
Company Data	Industry, Location, Revenue, Employees, Founded Date	Same as Platinum
Events	Hiring, Funding, Job Join	Hiring, Funding, Job Join, Intent Data
Platform	List Building Web App, CSV Enrichment, CRM Integrations	Same as Platinum, plus Diamond Data* filtering and Diamonds on Demand

*Diamond Data is the most reliable data set, consisting of phone-verified contact information.

**Fair Usage Policy & Credit Usage

Definitions

Fair Usage: The following limitations apply to the use of the services (excluding Credits):
- Monthly contact view limit per End User: 2,000 individual records.
- Export view limit per End User: 25 individual records at a time.
- Monthly export limit per End User: 2,000 individual records.
Credits: One-time-use individual record exports above the Fair Usage limitations, which must be used during the Subscription Term in which they were purchased. Credits expire at the end of the Subscription Term, do not carry over, and are non-refundable.

Chrome Extension: Sales Insights at Your Fingertips

Cognism's Chrome Extension transforms your browser into a sales enablement powerhouse. Seamlessly integrated into your workflow, it empowers sellers to identify and act on leads directly from LinkedIn and supported websites without breaking focus.

Key Features:

Detailed Lead Insights: View contact and company data instantly for LinkedIn profiles and CRM records
Browser Interaction: The extension updates automatically on key pages, ensuring you never miss a prospect opportunity

Benefits:

Boost seller productivity by removing the need to toggle between platforms
Enhance prioritization with actionable data presented where you work most

Ideal For:

Sellers and sales teams looking to improve efficiency and connect with prospects faster

Enrich for Data Optimization

Enrich: Advanced Data Enhancement for Maximum Sales Impact

Cognism’s Enrich service allows sales teams to optimize their data with three distinct enrichment methods, ensuring your CRM remains accurate, actionable, and up-to-date—no matter your workflow. From instant data updates to regular scheduled maintenance and on-demand CSV enrichment, Enrich covers all your data enhancement needs.

NOTE: To use Enrich, customers must enable data synchronization and allow Cognism access to customers’ Import Data. Cognism may use Import Data to improve the Services.

Instant CRM Enrichment

Scheduled CRM Enrichment

On-Demand CSV Enrichment

Purpose: Improve inbound lead response time, simplify processing, and optimize routing.

Frequency: Instantly, as new leads enter the CRM.

Primary Metric Impacted: Speed-to-lead.

Usage: Ensures immediate record accuracy upon CRM entry, enabling fast and precise lead routing to sales teams, increasing productivity and minimizing disputes.

Purpose:Keep CRM data enriched with high-quality, up-to-date details.

Frequency: One-off, weekly, monthly, or quarterly.

Primary Metric Impacted: Data accuracy.

Usage: Ensures your CRM remains continuously updated with the latest contact details, job titles, and company data, reducing data decay over time.

Purpose: Enable users to enrich data lists on demand, directly within the Cognism platform.

Frequency: As needed, based on the user’s requirements.

Primary Metric Impacted: Flexibility and user led.

Usage: Teams can easily upload CSV files, and Cognism automatically fills in missing or incomplete information, making it simple to ensure data accuracy across large datasets.

Credits: Optimizing Bulk Actions and List Building

Cognism Credits enable customers to run bulk operations, especially for larger teams and marketing departments that require large-scale data enrichment and list building. Credits can be allocated and controlled by admins, ensuring that teams have the resources they need for efficient data operations.

Key Features:

Bulk List Building: Ideal for marketing teams needing to create large lists of leads and accounts
Shared Credits: Credits are shared across the account but can be managed and limited by admins for better resource control
CSV and API Enrichment: Supports the Enrich service, allowing for bulk enrichment of large data sets
Integrates via Enrich APIs

Ideal For:

Marketing Teams: Provides resources for large-scale lead generation and account building initiatives
RevOps and Data Teams: Use Credits to enhance operational workflows, ensuring that large datasets remain clean and actionable

Credit Types and How They Work

Credit Type	What They Cover	When They're Charged	How They're Managed
View Credits	Viewing or exporting contact data	Viewing or exporting individual profiles Exporting 25 or fewer records at a time Saving 25 or fewer records to a list	Allocated per user Default allowance of 2k credits per user under the Fair Use Policy (adjustable) Each viewed or exported contact is valid for 6 months (Time-to-Live)
Bulk Credits	Large-scale data actions	When redeeming contact lists with more than 25 records API redeems (e.g., matching records) Engage Enhance	A shared pool of credits for the account, defined in your contract Admins can allocate and set user-specific limits in app settings
Enrichment Credits	Enhancing and updating data	Instant enrichment (e.g., updating records in real time when matched) Scheduled enrichment (e.g., periodic updates)	Allocated in your contract and used in the background for enrichment jobs Reset at the end of the contract's specified period Enrichment must be admin-enabled

Summary

A simple review of Cognism Products:

	Prospector	Enrich	Credits
Purpose	Lead generation and prospecting tool	CRM and data enrichment for enhanced accuracy	Bulk list building and data enrichment
Target Audience	Sales, New Business, RevOps, Lead Gen Teams	RevOps, Sales, and Marketing Teams	Marketing, RevOps, Data Teams
Key Functionality	Search for and filter B2B contact data	Clean, enrich, and update CRM data	Bulk operations like list building and data enrichment
Data Filters	Contextual filters (industry, location, etc.)	Ensures up-to-date contact and company data	Uses Credits for large-scale data filtering
CRM Integration	Direct integration with Salesforce, HubSpot, etc.	Direct integration for real-time updates	Integrates via Enrich APIs
Packaging	Platinum and Diamond Packages	Not tiered	Credits purchased based on usage requirements

¹ Includes: firmographic, contact, intent, technographic, demographic, and engagement. Cognism reserves the right to include or remove categories of data from this list at its sole discretion.

² Accuracy levels may differ dependent on geographic region, data type, and company type in respect of various products and packages purchased and are not guaranteed.

³ Intent is data used to identify prospects showing purchase interest based on online behaviors like keyword searches, content engagement, and competitor site visits. This data helps clients prioritize leads and engage when interest is highest, boosting chances for successful connections and conversions.

⁴ Cognism reserves to right to add or remove any CRM integration at any time at its sole discretion.

⁵ Cognism verifies mobiles using real-time validation, cross-referencing with reliable sources, and performing periodic updates.

⁶ Percentage based on Cognism’s internal testing undertaken in 2024 using efficiency calculations that compared traditional filtering versus AI powered results.