Prospector: Powering Smarter Sales Outreach
With Cognism Prospector, your sales team gains access to a comprehensive1 B2B data platform. Leverage accurate2 contact data, actionable insights, and advanced tools for lead generation and CRM integration—helping you close deals faster and more efficiently.
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Packages: Flexible & Tailored to Your Needs
At Cognism, we understand that every business is unique. That’s why our packages are customized to meet the specific needs of your sales, revenue operations, and marketing teams, ensuring that you get the most value from our data solutions.
What's Included?
- AI-Powered Search: Cuts search times by 74% using both text input and multilingual voice search options6
- Advanced Filters: Target specific prospects based on contextual data such as company size, industry, growth triggers, and intent data
- Diamonds on Demand: Verified mobile numbers available for the highest connection rates
- CRM Integration: Sync data with CRMs like Salesforce, HubSpot, and more
Package Breakdown: Platinum vs. Diamond
| Feature | Platinum Package | Diamond Package |
| Contact Data | Email, Direct Dial, Mobile | Email, Direct Dial, Mobile, Phone-Verified Mobile |
| Company Data | Industry, Location, Revenue, Employees, Founded Date | Same as Platinum |
| Events | Hiring, Funding, Job Join | Hiring, Funding, Job Join, Intent Data |
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Platform |
List Building Web App, CSV Enrichment, CRM Integrations |
Same as Platinum, plus Diamond Data* filtering and Diamonds on Demand |
*Diamond Data is the most reliable data set, consisting of phone-verified contact information.
**Fair Usage Policy & Credit Usage
Definitions
- Fair Usage: The following limitations apply to the use of the services (excluding Credits):
- Monthly contact view limit per End User: 2,000 individual records.
- Export view limit per End User: 25 individual records at a time.
- Monthly export limit per End User: 2,000 individual records.
- Credits: One-time-use individual record exports above the Fair Usage limitations, which must be used during the Subscription Term in which they were purchased. Credits expire at the end of the Subscription Term, do not carry over, and are non-refundable.
Chrome Extension: Sales Insights at Your Fingertips
Cognism's Chrome Extension transforms your browser into a sales enablement powerhouse. Seamlessly integrated into your workflow, it empowers sellers to identify and act on leads directly from LinkedIn and supported websites without breaking focus.
Key Features:
- Detailed Lead Insights: View contact and company data instantly for LinkedIn profiles and CRM records
- Browser Interaction: The extension updates automatically on key pages, ensuring you never miss a prospect opportunity
Benefits:
- Boost seller productivity by removing the need to toggle between platforms
- Enhance prioritization with actionable data presented where you work most
Ideal For:
- Sellers and sales teams looking to improve efficiency and connect with prospects faster
Enrich for Data Optimization
Enrich: Advanced Data Enhancement for Maximum Sales Impact
Cognism’s Enrich service allows sales teams to optimize their data with three distinct enrichment methods, ensuring your CRM remains accurate, actionable, and up-to-date—no matter your workflow. From instant data updates to regular scheduled maintenance and on-demand CSV enrichment, Enrich covers all your data enhancement needs.
NOTE: To use Enrich, customers must enable data synchronization and allow Cognism access to customers’ Import Data. Cognism may use Import Data to improve the Services.
| Instant CRM Enrichment | Scheduled CRM Enrichment | On-Demand CSV Enrichment |
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Purpose: Improve inbound lead response time, simplify processing, and optimize routing. Frequency: Instantly, as new leads enter the CRM. Primary Metric Impacted: Speed-to-lead. Usage: Ensures immediate record accuracy upon CRM entry, enabling fast and precise lead routing to sales teams, increasing productivity and minimizing disputes. |
Purpose:Keep CRM data enriched with high-quality, up-to-date details. Frequency: One-off, weekly, monthly, or quarterly. Primary Metric Impacted: Data accuracy. Usage: Ensures your CRM remains continuously updated with the latest contact details, job titles, and company data, reducing data decay over time.
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Purpose: Enable users to enrich data lists on demand, directly within the Cognism platform. Frequency: As needed, based on the user’s requirements. Primary Metric Impacted: Flexibility and user led. Usage: Teams can easily upload CSV files, and Cognism automatically fills in missing or incomplete information, making it simple to ensure data accuracy across large datasets. |
Credits: Optimizing Bulk Actions and List Building
Cognism Credits enable customers to run bulk operations, especially for larger teams and marketing departments that require large-scale data enrichment and list building. Credits can be allocated and controlled by admins, ensuring that teams have the resources they need for efficient data operations.
Key Features:
- Bulk List Building: Ideal for marketing teams needing to create large lists of leads and accounts
- Shared Credits: Credits are shared across the account but can be managed and limited by admins for better resource control
- CSV and API Enrichment: Supports the Enrich service, allowing for bulk enrichment of large data sets
- Integrates via Enrich APIs
Ideal For:
- Marketing Teams: Provides resources for large-scale lead generation and account building initiatives
- RevOps and Data Teams: Use Credits to enhance operational workflows, ensuring that large datasets remain clean and actionable
Credit Types and How They Work
| Credit Type | What They Cover | When They're Charged | How They're Managed |
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| View Credits | Viewing or exporting contact data |
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Bulk Credits |
Large-scale data actions |
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| Enrichment Credits | Enhancing and updating data |
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Summary
A simple review of Cognism Products:
| Prospector | Enrich | Credits | |
| Purpose | Lead generation and prospecting tool | CRM and data enrichment for enhanced accuracy | Bulk list building and data enrichment |
| Target Audience | Sales, New Business, RevOps, Lead Gen Teams | RevOps, Sales, and Marketing Teams | Marketing, RevOps, Data Teams |
| Key Functionality | Search for and filter B2B contact data | Clean, enrich, and update CRM data | Bulk operations like list building and data enrichment |
| Data Filters | Contextual filters (industry, location, etc.) | Ensures up-to-date contact and company data | Uses Credits for large-scale data filtering |
| CRM Integration | Direct integration with Salesforce, HubSpot, etc. | Direct integration for real-time updates | Integrates via Enrich APIs |
| Packaging | Platinum and Diamond Packages | Not tiered | Credits purchased based on usage requirements |
1 Includes: firmographic, contact, intent, technographic, demographic, and engagement. Cognism reserves the right to include or remove categories of data from this list at its sole discretion.
2 Accuracy levels may differ dependent on geographic region, data type, and company type in respect of various products and packages purchased and are not guaranteed.
3 Intent is data used to identify prospects showing purchase interest based on online behaviors like keyword searches, content engagement, and competitor site visits. This data helps clients prioritize leads and engage when interest is highest, boosting chances for successful connections and conversions.
4 Cognism reserves to right to add or remove any CRM integration at any time at its sole discretion.
5 Cognism verifies mobiles using real-time validation, cross-referencing with reliable sources, and performing periodic updates.
6 Percentage based on Cognism’s internal testing undertaken in 2024 using efficiency calculations that compared traditional filtering versus AI powered results.